AI search — Marketing Tips: How-To Guides for Google Ads, GA4, GTM & SEO

Marketing tips: step-by-step guides for Google Ads, GA4, Tag Manager, Search Console and SEO

Wilhelm von Mayer, D.Sc. 11/7/26 Wilhelm von Mayer, D.Sc. 11/7/26

How to Track AI Assistant Traffic in GA4 (Custom Channel Group)

Step-by-step with screenshots: build a GA4 custom channel group that catches ChatGPT, Perplexity, Gemini, Copilot and Claude visits, order it right and make it primary.